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Q:
Can u tell me what elements I need to sell
products on the web?
A: Yes, you need a PROFESSIONALLY
designed site, one that instills confidence in your
visitors, easy to navigate and presents your products
well. You need site "hosting." Hosting is the
internet server that your site is accessed from and
stores your data/graphics and other information. If you
want to sell directly from your site, you need your site
E-commerce enabled which means customers can use their
credit card to buy from your site in real time. We make
sure your site is secure and safe to do that.
Plus,
(and this is often the aspect most designer's don't
understand)
you simply must have a professional marketing plan as
part of your initial site launch. Without a marketing
campaign your site will be dead in the water. Don't
believe that all you have to is get your site on the
net. Remember that literally millions of websites are
competing against you.
Q:
What are the Top Search Engines and Directories?
A:Yahoo, Google, Ask.com, and
MSN/Live Search are the Top Engines. However sometimes
these engines/directories pull information from each
other so html coding and proper submission to them, is
crucial.
Q: How do I know how
much to spend for my site design and promotion?
A: Simple, how much is one
lead worth to you? Ex: If you're selling real estate,
how much is your average sales fee? After you determine
how much a lead is worth, then you need to know how many
visitors must come to your site before you convert one
to a client or sale. Is your conversion ratio 1-500? Or
is it more or less? We can help you determine this
BEFORE we build your site.
Wow, knowing what to expect
before you invest your money? What a concept. A concept
that some of our competitors don't even care about. But
NetGURUS.us does care.
Q: What do you mean by
conversion ratio?
A: If you have 100 visitors come to your site, for instance, and let's say that only 5 of those
visitors, actually call you. Then from those 5 callers,
you actually sell (or convert) 2 of them to buy your
product or service. That is your conversion rate or
ratio. So if 1 in 100 actually buy then your conversion
rate is 1/100. Understand that different types of businesses
have different conversion ratios, this is just a very
simple example. But you can see from this example how
important site design, optimization and promotion really
are. Do it right, you make money. But if you do it the
wrong way, you lose and so does the customer.
We
personally know of a jeweler that spent a bundle on
design, but almost nothing on promotion. That's like
building a wonderful storefront in a secret location.
That mistake will kill you in a brick-n-mortar operation and it will
kill you on the Web.
Q: How do we get
started?
A: Call us at 208-420-5749
or
send us an email: info@netgurus.us
and we'll contact you!
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